Tover joins forces with Karmijn Kapitaal to conquer US market

Tover joins forces with Karmijn Kapitaal to conquer US market


USA Today: “One of the most promising innovations for 2022

Tover, known for its healthcare product Tovertafel (Magic Table), is joining forces with private equity fund Karmijn Kapitaal, with the aim of expanding internationally. In particular, the company sees opportunities in the U.S., where it showed its products to the general public at CES in early January.

Tover, founded in 2015 by Hester Le Riche, is committed to improving the quality of life of people with cognitive challenges, such as dementia. The company sees a growing need for the innovative Tovertafel, a product that makes a positive impact on residents and clients as well as healthcare staff. Especially now that the Covid-19 pandemic is making it increasingly difficult for care facilities to provide person-centered care.

In 2015, Tover introduced the now multi-award-winning social care innovation that resulted from Le Riche's doctoral research. The Tovertafel, recently recognized by USA Today and CES as one of the most promising innovations for 2022, helps increase the well-being of residents and clients. The product also helps caregivers improve interaction with residents and has been proven to increase staff job satisfaction.

"We have put Tover on the map in recent years, particularly in Europe. The new challenge is to do so overseas, focusing on the increasing demand in North America. In Karmijn we have found the right partner to support our international growth both financially and with the right knowledge and insights. They put the same values first as Tover and prefer to go for the right balance rather than for the quick gain. This shared long-term vision connected us from the moment we met," says Hester Le Riche.

Karmijn Kapitaal
With the support of private equity fund Karmijn Kapitaal, Tover aims to respond to increasing healthcare demand by expanding even further into new markets, including the U.S. The external investment helps the company to identify and solve challenges in the global healthcare sector.

Cilian Jansen Verplanke of Karmijn Kapitaal says: "The diverse team at Tover has an important thing in common: their love for the target group and the wish to contribute to the quality of life. Because of this passion and their great ambition, we are convinced that Tover will also be a success overseas."

The Tovertafel is a special serious games system developed specifically for the care of people with dementia and intellectual disabilities. A smart projector projects moving interactive images on a table or, for example, on a floor. The 'magic' of these interactive images stimulates players to get moving, make contact and challenge themselves. What makes the Tovertafel unique is that the games are developed in co-design, together with the target group. Besides this, the effect of the games is continuously researched and scientifically proven. In this way, the care innovation helps healthcare staff to provide high quality care. Meanwhile, the Tovertafel has become a concept in more than 5,000 care institutions in 16 countries.

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